How Audience Building Drives Conversions
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Growing the World’s Leading Brands, Real-Time
MikMak, a SPINS company, helps brands move at the speed of their consumers. The platform provides real-time commerce intelligence and orchestration, empowering brands to quickly understand what is working, take immediate action, and plan and optimize for the future.
Built for the Future of Commerce
The AI commerce marketing era is here, and it demands a new approach.
Winning brands will be built on real-time commerce intelligence that integrates media, retailer, and first-party data with LLMs and agentic orchestration to inspire instant action. To thrive, these brands need a partner that works 24/7 to turn every consumer interaction into an incremental sale. That's where MikMak comes in.
MikMak provides the only agile, real-time commerce intelligence and orchestration platform that enables you to optimize every marketing dollar across your entire tech stack and partner ecosystem. Maximize returns even in volatile conditions, all while safeguarding your data with a security infrastructure built for the future of commerce.
Global Commerce Intelligence, Unmatched Scale
Built on over a decade of unmatched scale, MikMak’s market-leading intelligence now integrates the latest AI and machine learning for superior insights.
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The MikMak Platform
Built upon a proprietary AI-powered operating system, the MikMak Platform fuels both human and agent-driven omnichannel growth for the world’s leading brands, in real time.
Enable Commerce Everywhere
MikMak Commerce
A seamless path to checkout at any in-stock retailer from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more, all leveraging advanced AI to ensure inventory accuracy and optimize the purchase journey.
Plan and Optimize Future Outcomes
MikMak Aura BETA
A unified, always-on system that instantly connects full-funnel media spend to incremental retailer sales performance. MikMak Aura provides real-time intelligence, fueled by powerful AI, to replace slow forecasts, enabling smarter business decisions and more profitable growth, instantly.
Measure the Omnichannel Outcome
MikMak Insights
Multichannel commerce analytics help brands develop and apply strategies that work, with a complete understanding of retailer sales impact and consumers' online behavior and preferences, using a proprietary AI-driven engine to synthesize complex data into actionable recommendations.
Drive Profitability and Market Share
Drive Predictive Growth
Predict which channels and retailers will drive growth for better planning and more impactful joint business negotiations, using AI-enhanced predictive modeling to forecast future sales performance.
Optimize Product Discovery
Optimize brand websites and media for humans and AI agents, ensuring your products are easily found and purchased, no matter who or what is doing the shopping.
Outperform the Competition
Know, compare, and optimize your performance against brands in your category by channel, retailer, and more.
Maximize ROI and Data Security
Prove Incremental Sales
Gain insight into the incrementality of online and offline channels, campaigns, creative, and audiences, to ensure every dollar spent is truly driving new, profitable sales.
Secure and Action Data
Activate one trusted, all-in-one source of data that connects insights across your team and AI tools for real-time decision making, all backed by built-in security and privacy.
Automate Resource Savings
One easy-to-use global platform automatically enables consistent reporting and fast decision-making across the entire organization, reducing manual work and streamlining global operations.
MikMak Customer Success Stories
FOOD AND BEVERAGE
Welch's Fruit Snacks Leveraged MikMak to Transform a Viral Moment into Conversion, Revived an 'Unsung Hero' Product and Created a Sustained New Sales Baseline
CPG
BIC UK Leveraged MikMak Insights to Create Stronger Audiences and Drove Improved Performance and ROAS
ALCOHOL
Aperol UK Leveraged MikMak Insights to Understand What Platforms, Ad Formats, and Creative Content Drove the Highest Purchase Intent and Optimized Their “Start With a Spritz” Campaign in Real-Time
Commerce Marketing Research and Resources
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Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer
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Why Monster Switched from Pear Commerce to MikMak
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New Year, New Me: How to Drive Brand Profitability in 2026
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The Brand Manager's Guide to Global Success
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