MikMak: Drive Purchases with Shoppable Media and Advanced Store Locator Solutions

Growing the world's leading brands, commerce-first.

MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers.

With MikMak, brands can enable commerce in the places where their shoppers spend time and measure the omnichannel outcome of those interactions.

SCHEDULE A DEMO

MikMak Homepage Hero MikMak Insights MikMak Commerce Experience

Why MikMak

When your consumer is interested in a product, the shortest path to purchase is through their preferred, in-stock retailer. Every step outside of the intended path to purchase opens up opportunities for your competitors to intervene.

Through integrations with 7,000+ retailers and shoppable media partners worldwide, MikMak’s store locator technology and brand, retailer, and consumer insights will guide and impact decision-making across your entire organization to drive real business results.

Ready to partner with the market leader?

Accelerate Sales and Market Share

Make your products discoverable
Across all media and brand websites, shoppers worldwide will find and buy your products faster, in-store and online
Beat the competition
Know, compare, and optimize your performance against brands in your category by channel, retailer, and more
Strengthen retailer partnerships
Use proprietary, retailer-specific consumer insights in joint planning discussions to unlock shelf space and media value

Drive Profitability and Reduce Costs

Improve marketing effectiveness
Understand and spend on the online and offline channels, campaigns, creative, and audiences that actually convert
Collect first-party data
Own and have a consolidated view of your consumer data and audiences to improve performance and lower costs
Save time and money
One easy-to-use global platform automatically enables consistent reporting and fast decision-making across the entire organization

MikMak Drive Profitability Shoppable Recipe

The MikMak Platform

With MikMak, consumers will always know where and how to buy your products, and your brand will always know where and how they bought them.

MikMak Insights

Exclusive First-Party Consumer Insights

Multichannel eCommerce analytics help brands develop and apply eCommerce strategies that work, with a complete understanding of consumers' online behavior and preferences.

Learn More

MikMak Commerce

Premium Consumer Shopping Experiences

A seamless path to checkout at any retailer, from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more.

Learn More

Get a Demo

MikMak Customer Success Stories

Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent and optimized their “Start with a Spritz” campaign in real-time.

Aperol UK launched with MikMak in Spring 2024 with their first campaign ‘Start with a Spritz’. It was a multi-retailer campaign across multiple channels including social, video, and email.

3.7x Increase in Purchase Intent Rate after optimizations
2x More Purchase Intent Clicks and higher Purchase Intent Rate for In-feed ads vs Reels
37% Share of Purchase Intent Clicks to the preferred retailer Tesco

Read Case Study

Reckitt Infant Care transitioned to MikMak 3.0 to increase shopper traffic and conversions at all stages of the customer journey by leveraging enhanced eCommerce enablement and analytics.

Reckitt has been working with MikMak for several years and has recently migrated to the MikMak 3.0 platform.

31% Higher Purchase Intent Rate overall in H1 2024 compared to H2 2023
10.8x More Purchase Intent Clicks overall in H1 2024 compared to H2 2023
2x Higher Purchase Intent Rates for Consideration & Awareness campaigns

Read Case Study

DUDE Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally

Over the last 14 years, DUDE Wipes has emerged as a top personal care brand, disrupting the market with a unique marketing approach and strong proposition.

1.8x Increase in Media Purchase Intent Rate
1.2x Increase in FB/IG Purchase Intent Rate
73% Decrease in Cost Per Purchase Intent Click

Read Case Study

The VELCRO® Brand launched a back-to-school campaign leveraging updated creative and optimized toward Add-to-Cart with conversion campaign objectives to increase purchase intent and sales.

The VELCRO® Brand had been working with MikMak for about a year and was looking for a way to continue building upon their good results. They worked alongside MikMak’s best-in-class managed services to identify key areas they could improve and solutions they could leverage.

2.2x Increase in Purchase Intent Rate compared to the previous month
5.61x Increase in Total Attributable Sales after launching the BTS campaign with updated campaign objective
3.3x Higher Purchase Intent Rate on Facebook than category benchmark. (50% of views and 76% of PICs have come from Facebook)

Read Case Study

Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok to connect consumers to their products during the key cold and flu season.

In an effort to better connect with consumers, Ricola wanted to run influencer marketing campaigns across top platforms like Instagram, TikTok, and Snapchat. Social media influencers’ recommendations are trusted by 61% of shoppers per Businesswire.

2.8x Higher Purchase Intent Rate on TikTok compared to the Health category average
1.6x Higher Purchase Intent Rate by top performing influencer @_jkrow over the brand average
55% Of consumers interacting with Ricola influencers prefer to shop at Target