New Year, New Me

Analyzing consumer-focused shopping trends for a successful 2024

Introduction

The beginning of the year can be an important time for brands to reset, take a look at consumer behaviors, and activate any new strategy. So, how will the beginning of 2024 look for eCommerce-enabled brands?

Using last year as a guide, Purchase Intent Rates*, which indicate how likely eCommerce shoppers are to purchase, showed an overall fluctuation in January 2023 averaging around 7.3 percent, compared to its peak of 10 percent in January of 2022. Although eCommerce may slow after the holiday season, brands that take an “always on” approach will see the best results. 

 

*Purchase Intent Rate:
The percentage of shoppers who clicked through to at least one retailer.

Download New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024

NYNM24 Vertical Cover

1

Grocery

For Grocery shoppers, the beginning of the year can be an important time to try new products, explore healthier options, and find new recipes. For Grocery brands, it’s a time to look at the latest consumer insights and strategize for the months ahead. 

For example, the MikMak Shopping Index revealed YouTube drives the highest Purchase Intent Rates for Grocery right now.  Accelerate sales and beat the competition with exclusive insights like this from MikMak to help your brand win in the new year. Read the guide to find out:

  • Consumer preferences and behaviors within the Grocery industry

  • Predictions for the future of eCommerce and best practices to help brands strategize

  • Success stories from major multichannel brands

NYNM24_GroceryPIRSocial

 

2

Alcohol

The MikMak Shopping Index revealed that 2023 Purchase Intent Rates for Alcohol were higher than average at the beginning of the year. 

For Alcohol brands, the beginning of the year can be a tricky time. Will shoppers be participating in Dry January? And how will shoppers behave leading up to key Alcohol events like the Super Bowl and Valentine’s Day?  Accelerate sales and beat the competition with exclusive insights from MikMak to help your brand strategize for the new year. Read the guide to find out:

  • Consumer preferences and behaviors within the Alcohol industry

  • Predictions for the future of eCommerce and best practices to help brands strategize

  • Success stories from major multichannel brands

NYNM24_AlcoholPIR

 

3

Personal Care

For Personal Care shoppers, the beginning of the year may be a time to try out new products. In 2023, we saw Personal Care shoppers particularly motivated around special sales and events. What must your brand know to appeal to Personal Care shoppers in 2024?


The MikMak Shopping Index revealed that Walmart drives the most in-market eCommerce traffic for Personal Care brands right now. Accelerate sales and beat the competition with exclusive insights like this from MikMak to help your brand strategize for the new year. Read the guide to find out:

  • Consumer preferences and behaviors within the Personal Care industry

  • Predictions for the future of eCommerce and best practices to help brands strategize

  • Success stories from major multichannel brands

NYNM24_PCPIRSocial

 

 

 

4

Beauty

For Beauty shoppers,  the beginning of the year may be a time to try out new products.   In fact, the MikMak Shopping Index revealed that Purchase Intent Rates for Beauty were higher than average at the beginning of 2023. What else must your brand know to appeal to Beauty shoppers in 2024? 

For example, The MikMak Shopping Index also revealed that Amazon drives the most in-market traffic for Beauty brands right now. Accelerate sales and beat the competition with exclusive insights like this from MikMak to help your brand strategize for the new year. Read the guide to find out:

  • Consumer preferences and behaviors within the Beauty industry

  • Predictions for the future of eCommerce and best practices to help brands strategize

  • Success stories from major multichannel brands

NYNM24_BeautyPIRSocial

 

close chapters modal

Download New Year, New Me: Analyzing consumer-focused shopping trends for a successful 2024

NYNM24 Vertical Cover