MikMak grows the world’s leading Alcohol Brands, commerce-first
MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers.
With MikMak, brands can enable commerce in the places where their shoppers spend time and measure the omnichannel outcome of those interactions.
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Enable and Measure Commerce with Thousands of Retailers Worldwide
Spanning 100+ countries and 7000+ retailer partners worldwide, MikMak is the global leader in eCommerce enablement and analytics.
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Automatically Adhere to all State
and Countrywide Regulations with Industry-Leading Commerce Compliance Controls
MikMak is the only solution on the market that allows brands to:
- Configure the number of unique retailers, at a state-level, to comply with Tied House and Marketplace Laws
- Go live on Retail Media while complying with regulations
- Customize compliance messages that appear on shoppable landing pages and media
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The MikMak Platform
With MikMak your consumers always know where and how to buy your products, and your brand will always know where and how they bought them.
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MikMak Commerce
Enable Commerce Everywhere
A seamless path to checkout at any in-stock retailer from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more.
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MikMak Insights
Measure the Omnichannel Outcome
Multichannel commerce analytics help brands develop and apply strategies that work, with a complete understanding of retailer sales impact and consumers' online behavior and preferences.
Resources and Research for
Alcohol Brands
Webinar
How Alcohol Brands Use MikMak for Effective, Compliant Marketing
Oct 2024
Podcast
Diageo’s Shane O’Rourke on Navigating the Future of Commerce
Oct 2024
Webinar
How Alcohol Brands Grow, Commerce-First
Jun 2024
Guide
eCommerce Benchmarks & Insights for Multichannel Alcohol Brands
May 2024
What Makes MikMak the Market Leader
Why do Alcohol brands make the switch to MikMak? We're better.
Here are just some of the reasons why.
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Stay Ahead with Constant Innovation
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Make Better Decisions with Advanced Reporting
Top brands trust MikMak Insights for a full view of performance, informing key planning, investment, and optimization. Our advanced analytics and dashboard—from media impressions to basket-level data—include a custom report builder, unique retailer metrics, and robust API functionality that integrates with business tools, setting us apart.
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Deliver a Premium User Experience that Reflects Your Brand
MikMak enhances your brand equity with compliant, seamless shopping experiences that drive engagement. With MikMak Commerce, access superior design and mobile-responsive features that align with your brand, plus templates for shoppable landing pages and API capabilities for complete front-end control.
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Unlock Success with Leading Service and Support
MikMak’s dedication to customer success means faster response times, proactive solutions, and a commitment to driving brand growth. Our global team consistently ranks as the top choice across critical areas, from integration to ongoing support.
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Save Time and Money with One Global Partnership
MikMak provides a unified consumer experience across geographies, connecting with 7,000+ retailers, including smaller convenience and corner stores, worldwide and establishing a harmonized data strategy with unified KPIs, all within a flexible, composable tech stack. Our multilingual teams, based in North America, EMEA, and APAC, ensure 24/7 collaboration and localized support.
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Centralize Your Commerce Marketing with a Strategic Ecosystem
MikMak uniquely integrates with customer tech stacks, including PIM partners, retail platforms, and data partners. Our partnerships, like the one with the leading distribution, sales, and warehouse technology supplier in the beverage industry, demonstrate our commitment to delivering measurable value everywhere your wine, beer, and spirits consumers shop.
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Customer Success Stories
Case Study
Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent
Sep 2024
Case Study
After leveraging MikMak Commerce for Brand Website, Remy Martin UK expanded to Media and created halo effect on brand website attributable sales
Jun 2024
Case Study
AriZona SunRise increased purchase intent and collected valuable first-party shopper data
Sep 2022
Case Study
Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix.
Jul 2022