MikMak grows the world’s leading Alcohol Brands, commerce-first

MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers.

With MikMak, brands can enable commerce in the places where their shoppers spend time and measure the omnichannel outcome of those interactions.

 

MikMak Dashboard with Alcohol Media Where-To-Buy experience.

 

Enable and Measure Commerce with Thousands of Retailers Worldwide

Spanning 100+ countries and 7000+ retailer partners worldwide, MikMak is the global leader in eCommerce enablement and analytics.

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Walmart logo
Costco Logo
amazon logo
Instacart Logo
Total Wine
GoPuff Logo MikMak Retailer Network
Kroger Logo MikMak Retailer Network
DoorDash Logo MikMak Retailer Network
Asda Logo MikMak Retailer Network
Tesco Logo
millesima logo
minibar logo
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Ready to make the switch to MikMak?

Automatically Adhere to all State
and Countrywide Regulations with Industry-Leading Commerce Compliance Controls

MikMak is the only solution on the market that allows brands to:

  • Configure the number of unique retailers, at a state-level, to comply with Tied House and Marketplace Laws
  • Go live on Retail Media while complying with regulations
  • Customize compliance messages that appear on shoppable landing pages and media
MikMak Compliance

The MikMak Platform

With MikMak your consumers always know where and how to buy your products, and your brand will always know where and how they bought them.

Enable Commerce Everywhere - Alcohol

MikMak Commerce

Enable Commerce Everywhere

A seamless path to checkout at any in-stock retailer from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more.

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MikMak Homepage Platform Insights Exclusive First-Party Consumer Insights

MikMak Insights

Measure the Omnichannel Outcome

Multichannel commerce analytics help brands develop and apply strategies that work, with a complete understanding of retailer sales impact and consumers' online behavior and preferences.

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Resources and Research for 
Alcohol Brands

Webinar

How Alcohol Brands Use MikMak for Effective, Compliant Marketing

Podcast

Diageo’s Shane O’Rourke on Navigating the Future of Commerce

Webinar

How Alcohol Brands Grow, Commerce-First

Guide

eCommerce Benchmarks & Insights for Multichannel Alcohol Brands

What Makes MikMak the Market Leader

Why do Alcohol brands make the switch to MikMak? We're better.
Here are just some of the reasons why.

Stay Ahead of the Competition

Stay Ahead with Constant Innovation

At MikMak, we’re committed to innovation, delivering 5x more releases to our platform than any other commerce and analytics solution this year. While others lag behind, our pace keeps your business ahead.

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Make Better Business Decisions

Make Better Decisions with Advanced Reporting

Top brands trust MikMak Insights for a full view of performance, informing key planning, investment, and optimization. Our advanced analytics and dashboard—from media impressions to basket-level data—include a custom report builder, unique retailer metrics, and robust API functionality that integrates with business tools, setting us apart.

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Deliver a Premium User Experience

Deliver a Premium User Experience that Reflects Your Brand

MikMak enhances your brand equity with compliant, seamless shopping experiences that drive engagement. With MikMak Commerce, access superior design and mobile-responsive features that align with your brand, plus templates for shoppable landing pages and API capabilities for complete front-end control.

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Unlock Success with Top-Rated Service

Unlock Success with Leading Service and Support

MikMak’s dedication to customer success means faster response times, proactive solutions, and a commitment to driving brand growth. Our global team consistently ranks as the top choice across critical areas, from integration to ongoing support.

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Save Time and Money

Save Time and Money with One Global Partnership

MikMak provides a unified consumer experience across geographies, connecting with 7,000+ retailers, including smaller convenience and corner stores, worldwide and establishing a harmonized data strategy with unified KPIs, all within a flexible, composable tech stack. Our multilingual teams, based in North America, EMEA, and APAC, ensure 24/7 collaboration and localized support.

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Connect all your Commerce Marketing

Centralize Your Commerce Marketing with a Strategic Ecosystem

MikMak uniquely integrates with customer tech stacks, including PIM partners, retail platforms, and data partners. Our partnerships, like the one with the leading distribution, sales, and warehouse technology supplier in the beverage industry, demonstrate our commitment to delivering measurable value everywhere your wine, beer, and spirits consumers shop.

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See why MikMak is better for your brand

Customer Success Stories

Case Study

Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent

Case Study

After leveraging MikMak Commerce for Brand Website, Remy Martin UK expanded to Media and created halo effect on brand website attributable sales

Case Study

AriZona SunRise increased purchase intent and collected valuable first-party shopper data

Case Study

Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix.