MikMak grows the world’s leading Beauty and Personal Care brands, commerce-first
MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers.
With MikMak, brands can enable commerce in the places where their shoppers spend time and measure the omnichannel outcome of those interactions.
Enable and Measure Commerce with Thousands of Retailers Worldwide
Spanning 100+ countries and 7000+ retailer partners worldwide, MikMak is the global leader in eCommerce enablement and analytics.
The MikMak Platform
With MikMak your consumers always know where and how to buy your products, and your brand will always know where and how they bought them.
MikMak Commerce
Enable Commerce Everywhere
A seamless path to checkout at any in-stock retailer from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more.
MikMak Insights
Measure the Omnichannel Outcome
Multichannel commerce analytics help brands develop and apply strategies that work, with a complete understanding of retailer sales impact and consumers' online behavior and preferences.
Resources and Research for
Beauty and Personal Care Brands
Podcast
Ulta Beauty’s CMO Michelle Crossan-Matos on Innovation and Customer-Centric Marketing
Jan 2025
Blog
Top 2025 Marketing Tips for Grocery & Personal Care Brands
Dec 2024
Guide
New Year, New Me
Nov 2024
Guide
How to Drive Beauty & Personal Care eCommerce in Europe
Oct 2024
Guide
eCommerce Benchmarks & Insights for Multichannel Personal Care Brands
Mar 2024
What Makes MikMak the Market Leader
Why do Beauty and Personal Care brands make the switch to MikMak? We're better.
Here are just some of the reasons why.
Stay Ahead with Constant Innovation
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Make Better Decisions with Advanced Reporting
Top brands trust MikMak Insights for a full view of performance, informing key planning, investment, and optimization. Our advanced analytics and dashboard—from media impressions to basket-level data—include a custom report builder, unique retailer metrics, and robust API functionality that integrates with business tools, setting us apart.
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Deliver a Premium User Experience that Reflects Your Brand
MikMak enhances your brand equity with scalable, elevated shopping experiences that drive engagement. With MikMak Commerce, access superior design and mobile-responsive features that align with your brand, plus templates and API capabilities for complete front-end control.
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Unlock Success with Leading Service and Support
MikMak’s dedication to customer success means faster response times, proactive solutions, and a commitment to driving brand growth. Our global team consistently ranks as the top choice across critical areas, from integration to ongoing support.
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Save Time and Money with One Global Partnership
MikMak provides a unified consumer experience across geographies, connecting with 7,000+ retailers worldwide and establishing a harmonized data strategy with unified KPIs, all within a flexible, composable tech stack. Our multilingual teams, based in North America, EMEA, and APAC, ensure 24/7 collaboration and localized support.
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Centralize Your Commerce Marketing with a Strategic Ecosystem
MikMak uniquely integrates with customer tech stacks, including PIM partners, retail platforms, and brand protection services. Our partnerships, like the one with TrackStreet, demonstrate our commitment to delivering measurable value within brand ecosystems.
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Customer Success Stories
Case Study
Dude Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally
Jul 2024
Case Study
Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries
Sep 2023
Case Study
BodyMark by BIC increases consumer engagement and sales by using MikMak Insights
Feb 2022
Case Study
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights
Feb 2022