MikMak grows the world’s leading Beauty and Personal Care brands, commerce-first

MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers.

With MikMak, brands can enable commerce in the places where their shoppers spend time and measure the omnichannel outcome of those interactions.

MikMak Dashboard with Beauty Personal Care Media Where-To-Buy experience.

 

Enable and Measure Commerce with Thousands of Retailers Worldwide

Spanning 100+ countries and 7000+ retailer partners worldwide, MikMak is the global leader in eCommerce enablement and analytics.

Target logo
Walmart logo
Costco Logo
amazon logo
The Perfume Shop Logo
Sephora Logo MikMak Retailer Network
Walgreens Logo MikMak Retailer Network
Boots Logo MikMak Retailer Network
DoorDash Logo MikMak Retailer Network
Nocibe Logo
Douglas Logo
Druni Logo
Ulta Beauty logo
CVS Logo MikMak Retailer Network

Ready to make the switch to MikMak?

The MikMak Platform

With MikMak your consumers always know where and how to buy your products, and your brand will always know where and how they bought them.

Enable Commerce Everywhere - Beauty Personal Care

MikMak Commerce

Enable Commerce Everywhere

A seamless path to checkout at any in-stock retailer from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more.

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MikMak Homepage Platform Insights Exclusive First-Party Consumer Insights

MikMak Insights

Measure the Omnichannel Outcome

Multichannel commerce analytics help brands develop and apply strategies that work, with a complete understanding of retailer sales impact and consumers' online behavior and preferences.

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Resources and Research for 
Beauty and Personal Care Brands

Podcast

Ulta Beauty’s CMO Michelle Crossan-Matos on Innovation and Customer-Centric Marketing

Blog

Top 2025 Marketing Tips for Grocery & Personal Care Brands

Guide

New Year, New Me

Guide

How to Drive Beauty & Personal Care eCommerce in Europe

Guide

eCommerce Benchmarks & Insights for Multichannel Personal Care Brands

What Makes MikMak the Market Leader

Why do Beauty and Personal Care brands make the switch to MikMak? We're better.
Here are just some of the reasons why.

Stay Ahead of the Competition

Stay Ahead with Constant Innovation

We understand how fast moving the Beauty & Personal Care markets move and we are here to help you keep pace. At MikMak, we’re committed to innovation, delivering 5x more releases to our platform than any other commerce and analytics solution this year. While others lag behind, our pace keeps your business ahead.

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Make Better Business Decisions

Make Better Decisions with Advanced Reporting

Top brands trust MikMak Insights for a full view of performance, informing key planning, investment, and optimization. Our advanced analytics and dashboard—from media impressions to basket-level data—include a custom report builder, unique retailer metrics, and robust API functionality that integrates with business tools, setting us apart.

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Deliver a Premium User Experience

Deliver a Premium User Experience that Reflects Your Brand

MikMak enhances your brand equity with scalable, elevated shopping experiences that drive engagement. With MikMak Commerce, access superior design and mobile-responsive features that align with your brand, plus templates and API capabilities for complete front-end control.

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Unlock Success with Top-Rated Service

Unlock Success with Leading Service and Support

MikMak’s dedication to customer success means faster response times, proactive solutions, and a commitment to driving brand growth. Our global team consistently ranks as the top choice across critical areas, from integration to ongoing support.

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Save Time and Money

Save Time and Money with One Global Partnership

MikMak provides a unified consumer experience across geographies, connecting with 7,000+ retailers worldwide and establishing a harmonized data strategy with unified KPIs, all within a flexible, composable tech stack. Our multilingual teams, based in North America, EMEA, and APAC, ensure 24/7 collaboration and localized support.

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Connect all your Commerce Marketing

Centralize Your Commerce Marketing with a Strategic Ecosystem

MikMak uniquely integrates with customer tech stacks, including PIM partners, retail platforms, and brand protection services. Our partnerships, like the one with TrackStreet, demonstrate our commitment to delivering measurable value within brand ecosystems.

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See why MikMak is better for your brand

Customer Success Stories

Case Study

Dude Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally

Case Study

Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries

Case Study

BodyMark by BIC increases consumer engagement and sales by using MikMak Insights

Case Study

Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights