The best eCommerce insights for multichannel brands, presented by MikMak

MikMak Blog eComm Insights
social platforms

Eye-Popping YouTube Ads: Insights Reveal What’s Grabbing YouTube Shoppers’ Attention

The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...

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ecommerce

Breaking Down Silos: How IT and eCommerce Innovation Drive Business Growth Together

IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...

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digital eCommerce strategy

How Garrison Brothers Utilize eCommerce Data to Drive Retail Success

As brands navigate an increasingly complex digital commerce landscape, real-time data, AI-driven insights, and evolving consumer behaviors are shaping the future. In MikMak’s recent Customer Connect...

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omnichannel marketing

How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025

In today’s fast-paced retail eCommerce landscape, consumers expect seamless shopping experiences. But for brands, delivering on that expectation is easier said than done. Out-of-stock moments,...

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Alcohol

Evolving Alcohol Consumer Preferences from Super Bowl LIX

With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...

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