The world of eCommerce moves fast and changes constantly. Since the pandemic, this sector is accelerating even more rapidly as many consumers have been forced indoors and many brick-and-mortar businesses have had to scale their operations back considerably.
Maximizing your eCommerce efforts in this ever-evolving landscape requires a commitment to learning, iterating, and trying new things.
With that in mind, here are seven go-to sources for eCommerce tips that can help you stay on top of current trends and take your online sales to the next level.
1. TechCrunch
When you’re looking for hard news relating to the world of eCommerce, you can’t go wrong with TechCrunch. You’ll learn which social platforms are adding or changing functionality, what the world’s biggest retailers are focusing on in eCommerce, tips on what successful video ads look like and much more.
2. Ad Age
Ad Age has been a go-to source for marketers and advertisers for more than 25 years. The site publishes news, data, and analysis on what’s happening in the world of marketing and media. Keep tabs on the site to see what some of today’s leading marketers are doing to connect with their audience on a deeper level.
3. eMarketer
For 25 years, eMarketer has served up content that examines the latest trends in marketing and explores what brands are doing to usher in the era of digital transformation.
Follow eMarketer to learn about things like how traditional media ad spend has evolved in the COVID-19 era, the increasingly important role data and analytics plays in eCommerce, and how U.S. eCommerce sales are expected to rise 18 percent this year, among other things.
4. Adweek
Because advertising and marketing are core components of a successful eCommerce strategy, you may also want to look into making Adweek—an advertising trade publication that’s been around for more than 40 years—a regular stop on your internet travels.
Adweek helps you stay on top of the latest developments in digital and creative, which should give you the inspiration you need to build your own effective eCommerce campaigns. See what other brands are doing to win and mimic the strategies you like best.
5. PSFK
PSFK is one of our favorite places to find analysis, opinion pieces, and reports on what’s happening in the world of marketing and eCommerce. The site is full of all kinds of case studies that explore what brands have done to survive during the pandemic. Check it out for inspiration for your brand.
6. SmartBrief (Digital Section)
The digital section of SmartBrief Marketing & Advertising is filled with all sorts of hidden gems about how brands are evolving in the digital age, the tools brands are using to connect with consumers, and how social platforms are changing. Bookmark this site to find out about some of the more exciting developments in the world of eCommerce.
7. The MikMak blog and newsletter
We might be a bit biased, but we’d like to think we saved the best for last!
The MikMak blog is full of the best eCommerce insights for multi-channel brands. We aim to publish two pieces of new content each week, covering topics like consumer preference data, customer experience, digital eCommerce strategy, marketing funnel, multi-channel marketing, purchase intent, and more.
If you’re new to our blog, here are some popular posts you might want to check out:
If these articles seem interesting to you, then you’ll love the MikMak newsletter! This biweekly subscription is your one-stop shop for all the latest eCommerce news. It shares the latest thought leadership, relevant events, and trend reports from the industry’s most trusted sources, including Rachel Tipograph, CEO of MikMak. If you want in on this must-have resource, sign up to receive updates. You can also see a sample of our latest newsletter before subscribing.
Here’s to reaching your full potential in the world of eCommerce!
