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Recent Posts by Lauren Delmas

product discovery

The French Winter Sales: eCommerce Insights to Boost Your Brand’s Occasion-Based Marketing and Discounts

In France, brands and retailers are gearing up for the annual Winter Sales or ‘Soldes d’Hiver’, starting this year on the 10th of January and ending on the 6th of February in the majority of French...

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digital marketing

Analyzing Consumer Behavior to Improve Alcohol Marketing Effectiveness in Europe

In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...

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digital eCommerce strategy

Black Friday 2023: Insights into European Shopping Behavior and Trends

Black Friday has become a global shopping phenomenon, and in European countries like France, the United Kingdom, Germany, Spain, and Italy, consumers eagerly anticipate this annual shopping...

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digital eCommerce strategy

Parapharmacy Beauty and Health eCommerce: Unveiling Shopping Trends in France

In France, Parapharmacy products, encompassing non-prescription Health Care and Beauty items, have gained significant popularity. The convenience and accessibility of online shopping have made it...

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Alcohol

Sip and Shop: Wine eCommerce Insights for France's 'Foires aux Vins’

The ‘Foires aux vins’ wine fairs in France are a yearly celebrated tradition promoting the nation’s rich winemaking heritage. It’s an excellent opportunity to discover France’s finest wines and...

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