COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...
ecommerce
Flu season is right around the corner. Since the pandemic, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...
social platforms
Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.
ecommerce
Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...
multichannel marketing
In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.