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shopper marketing

How Your Digital Strategy Can Address Real Consumer Experiences

Every marketing initiative in your organization should be centered around your consumers and ensuring they have a premium experience from end to end. If your brand isn’t able to serve up consistent...

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marketing teams

Racing to Meet Consumer Needs - Marketing Roundtable

In the finale of Navigating COVID-19 Series, hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch) brought together leaders from brands in pet care,...

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shopper marketing

4 Shopping Habits We’ve Broken During COVID-19

The global eCommerce market has been growing rapidly over the last several years. The COVID-19 pandemic has accelerated that growth significantly, with the average U.S. retailer notching 68 percent...

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ecommerce

4 Industries Moving Product Discovery to the Digital Aisle

There are certain things that a brick and mortar store can take for granted. Physical storefronts have tried and true methods to bring shoppers into the store, direct them to products that they can...

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marketing teams

Reevaluating Marketing Mix, Budget, and eCommerce Strategies - Marketing Roundtable

In Part 1 of the Navigating COVID-19 Series Finale, hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch) were joined by panelists from TIME, Accenture, Ad...

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