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Brand x eComm Insights by MikMak

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Marketing team at MikMak
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Leading During a Time of Crisis - Marketing Roundtable marketing teams

Leading During a Time of Crisis - Marketing Roundtable

The pandemic of COVID-19 has introduced an unprecedented level of uncertainty, and being able to move forward despite it is key. In the third round of the “Marketing Roundtable Series," Rachel...
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The Difference Between Multichannel and Omnichannel Marketing multichannel marketing

The Difference Between Multichannel and Omnichannel Marketing

As technology advances, there are now more ways than ever to buy products. When it comes to eCommerce, social selling, digital marketplaces, and physical storefronts, there are two types of avenues...
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“Get closer to people while being physically apart” - Marketing Roundtable marketing teams

“Get closer to people while being physically apart” - Marketing Roundtable

Last Thursday, Rachel Tipograph (Founder & CEO of MikMak) and Anda Gansca (CEO of Knotch) hosted their second round of their “Marketing Roundtable Series." This week, the panelists spoke more in...
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“It is important to have a presence right now” - Marketing Roundtable ecommerce

“It is important to have a presence right now” - Marketing Roundtable

Prior to COVID-19, millions of dollars went into face to face meetings and in person attendance at trade shows and expos. Now, with conferences and events delayed and canceled, everything has gone...
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Are Marketing Silos Creating a Poor Customer Experience? Here's How to Fix It customer experience

Are Marketing Silos Creating a Poor Customer Experience? Here's How to Fix It

Marketing silos can spring up easily within your organization if you aren’t careful and being cognizant of visibility and good communication within your internal teams. Oftentimes (especially inside...
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