No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...
ecommerce
The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...
customer experience
With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...
multichannel marketing
As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...
grocery
For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...