With a 50% increase in ad spend year over year (AdWeek), DTC (Direct to Consumer) brands have definitely taken the retail marketplace by storm, disrupting the way consumers have historically...
Recent Posts by Rachel Tipograph
Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” and Fast Company named her one of “The Most Creative People in Business.” Rachel has also been named to Ad Age's “The Most Creative People of The Year,” AdWeek's “The Young Influentials Shaping Business and Culture,” Entrepreneur's “50 Most Daring Entrepreneurs,” Goldman Sachs' “The 100 Most Intriguing Entrepreneurs,” Business Insider’s “New York Tech’s Coolest People”, Refinery29’s “Rising Female Tech Stars,” The Wrap's “The 11 Change Agents Disrupting Hollywood,” and LinkedIn's “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation, and measurement, Rachel traveled the world solo and then founded MikMak, the eCommerce acceleration platform for multi-channel brands.

The traditional marketing funnel might be dead, but here's how to adjust to the new one.
"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....