Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

Ad copy is the foundation of any advertising campaign, online or not, so it’s crucial to choose messaging that inspires consumers to take the next step toward their purchase. Creating memorable,...

In the US, due to variations in laws and regulations around selling alcohol in different states, consumers have different levels of awareness for buying beer online. This presents unique...

Regardless of how shoppers get to your product details page, whether or not it shows them the information they are looking for can determine if they will proceed to add to cart. Today, 81 percent of...

While toys and games are “a fundamental part of childhood”, they were especially crucial during the pandemic as parents juggled childcare and work at home. This wasn’t just for parents buying games...