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Recent Posts by Tony Sloan

 
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pet care

The “Leash” You Can Do: Commerce Enablement Trends in US Pet Care

Online sales of Pet Care products are continuing to grow. According to Statista, eCommerce revenue in the U.S. Pet Supplies market is projected to reach $27.51 billion in 2025, up from $22.53...

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ecommerce

Breaking Down Silos: How IT and eCommerce Innovation Drive Business Growth Together

IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...

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Alcohol

Evolving Alcohol Consumer Preferences from Super Bowl LIX

With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...

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TikTok

How Brands Navigate Without TikTok Shoppable Videos and Advertising

As uncertainty looms over TikTok’s future in the U.S., marketers proactively strategize their next moves. The Supreme Court is set to hear ByteDance’s case on January 10, 2025, with a potential ban...

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pet care

The 'Purr-fect' eCommerce Strategy: Optimizing Your Pet Care Brand’s Marketing

Did you know that an estimated 66 percent of U.S. households own a pet? And those owners are absolutely dropping money on their pets to get the best Pet Care products. A Forbes Advisor survey of...

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