This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...
ecommerce
Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July,...
ecommerce
Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...
ecommerce
With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping...
ecommerce
When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of...