Despite ongoing regulatory uncertainty, TikTok is experiencing a significant surge in advertising traffic from major brands. In a recent Bloomberg interview, MikMak Founder and CEO, Rachel...
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Brand x eComm Insights by MikMak
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pet care
Online sales of Pet Care products are continuing to grow. According to Statista, eCommerce revenue in the U.S. Pet Supplies market is projected to reach $27.51 billion in 2025, up from $22.53...
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ecommerce
IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...
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Alcohol
With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...
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TikTok
As uncertainty looms over TikTok’s future in the U.S., marketers proactively strategize their next moves. The Supreme Court is set to hear ByteDance’s case on January 10, 2025, with a potential ban...
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