Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer...

More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage. 

Many of us are familiar with the tradition of Dry January, where people aim to give up alcohol for the entire first month of the year. While this might sound like an event that alcohol brands...

The long-standing tradition of giving gifts to the people you love on Valentine’s Day is nothing new, but for many, that doesn’t stop at just significant others. According to the National Retail...

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...