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Recent Posts by Tony Sloan

 
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ecommerce

How Brands Can Celebrate and Reach Hispanic Shoppers during National Hispanic Heritage Month and Beyond

We are about halfway through National Hispanic Heritage Month, which extends through October 15th. Aligning with this celebratory time, we took a closer look at one of eCommerce’s fastest-growing...

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grocery

eCommerce “Tricks and Treats” for Candy Brands this Halloween

Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.

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ecommerce

How Demographic Data Can Guide Brands on Reaching Baby Boomer Consumers

Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the...

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ecommerce

Using eCommerce Insights to Inform Inventory Planning Strategies for the 2022 Holiday Season

With Q3 in full swing, now is the time for brands to focus on planning for the 2022 holiday season. MikMak's Shopping Index shows that this year, holiday shopping will begin on Tuesday, November 1,...

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grocery

Pandemic in Progress: Invention, Innovation, and Harnessing the Unexpected Magic of Momentum

Last week at ​The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry...

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