How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025

In today’s fast-paced retail eCommerce landscape, consumers expect seamless shopping experiences. But for brands, delivering on that expectation is easier said than done. Out-of-stock moments, inaccurate inventory data, and fragmented purchase options lead to frustrated customers and lost sales.

That’s where MikMak’s integration with NIQ comes in. By combining MikMak’s eCommerce enablement platform with NIQ’s robust product availability data, we’re empowering brands to deliver superior inventory-aware eCommerce shopping experiences.

Why inventory-aware eCommerce experiences matter 

When shoppers can’t find the products they want, you don’t just risk them abandoning their carts. You risk them abandoning your brand.

Research shows that out-of-stock moments cost retailers. A whopping two-thirds of shoppers abandon their cart if the product they want is out-of-stock. Beyond losing the sale, the ripple effect on brand loyalty can be even more damaging for your brand.

Common solutions, like basic store locators or static inventory data, fall short. These solutions cannot give the real-time inventory accuracy or actionable insights that brands need to beat the competition.

How MikMak + NIQ delivers inventory-aware eCommerce experiences

MikMak’s integration with NIQ is a game-changer for brands looking to elevate their retail eCommerce strategies. Here’s why:

• Real-Time Accuracy: Out-of-stock moments don’t just frustrate customers; they cost your brand sales. With NIQ’s up-to-the-minute, industry-standard product availability data, MikMak ensures your customers always see accurate inventory data, allowing your brand to improve its marketing effectiveness.
• Seamless Path to Purchase: Today’s shoppers want a seamless experience from discovery to checkout. MikMak eliminates friction at every step of the journey, ensuring your customers can easily find and purchase your products.
• Deeper Insights: Understanding where and how your customers shop is key to building stronger retailer relationships and optimizing your strategy. MikMak + NIQ delivers actionable insights that go beyond surface-level data.
• Built to Scale: Unlike solutions that rely on patchwork integrations or unstable partnerships, MikMak’s integration with NIQ is scalable, reliable, and built to last. NIQ is the trusted industry standard for omnichannel retail data, ensuring your brand can grow without hitting roadblocks.

Why MikMak leads the pack for eCommerce success

While some other where-to-buy and shoppable media solution providers claim to offer inventory data without the need to work with industry-standard providers, MikMak takes a different approach. By partnering with NIQ, the trusted leader in product availability data, we ensure our clients have access to the most accurate, reliable, and real-time insights available.

MikMak’s integration with NIQ goes beyond basic inventory tracking. It delivers up-to-the-minute accuracy, enabling brands to eliminate out-of-stock moments, optimize campaigns, and drive incremental revenue. Unlike solutions that rely on lower-caliber data or infrequent refreshes, MikMak + NIQ provides a scalable, future-ready foundation for your brand’s eCommerce success.

Beyond data speed and quality, what truly differentiates MikMak is our commitment to delivering actionable insights that drive results. Across verticals, we’ve helped brands strengthen retailer relationships, improve campaign performance, and exceed shopper expectations.

The bottom line

In a world where every shopping moment counts, MikMak + NIQ gives brands the tools they need to turn inventory awareness into a competitive advantage. By eliminating friction, capturing deeper insights, and delivering seamless eCommerce experiences, we’re helping brands not just meet, but exceed, consumer expectations.

Ready to see the difference for yourself? Book a demo to learn more about MikMak + NIQ.