How Omnichannel Insights Drive Smarter Decisions and Growth

In today's hyper-competitive eCommerce landscape, data is the key to unlocking growth and beating the competition. However, many brands experience fragmented data, left unable to fully understand their customers or optimize their marketing strategies. The result? Missed opportunities, wasted marketing spend, and lost revenue.

How can your brand mitigate this challenge? With MikMak, brands can bridge the gap with omnichannel insights, empowering brands to make smarter decisions, optimize marketing spend, and achieve measurable results.

Siloed data is holding brands back; here's how to fix it

In today’s omnichannel world, siloed data is one of the biggest barriers to eCommerce success. Many brands are still relying on monolithic, outdated systems that force them to manage data across multiple platforms manually. In fact, a 2023 report from Gartner found that, on average, employees spend 50-60 percent of their time looking for the data they need or managing fragmented data across various systems.

When data is fragmented across platforms, brands are left with an incomplete picture of their shoppers’ behavior. For example, you might know how many clicks your social media ads are generating, but without insights into how those clicks translate into purchases, you’re flying blind. This lack of visibility leads to:

• Wasted marketing spend: Without a clear understanding of what’s working, brands risk pouring money into underperforming campaigns
• Missed opportunities: Incomplete data means missed chances to strengthen retailer relationships or capitalize on emerging trends
• Stalled growth: Brands that can't close the data gap struggle to compete in an increasingly crowded market

Omnichannel insights are the secret weapon for modern brands

To stay competitive, brands need more than just data; they need actionable omnichannel insights that tie together every touchpoint in the customer journey.

By consolidating data across all touchpoints, omnichannel insights enable brands to:

• Optimize marketing spend: Identify which channels and campaigns are driving the most success
• Improve ROI: Make data-driven decisions that align marketing efforts with actual consumer behavior and purchase patterns
• Test and learn in real time: Experiment with campaigns in smaller markets or channels to gather insights, then scale successful strategies across your entire plan, all in real time
• Strengthen retailer relationships: Understand how media drives traffic and revenue for individual retailers, enabling opportunities for more collaborative partnerships in the future
• Understand shopper preferences: Discover how, when, and where your customers shop and engage with media, enabling you to tailor experiences that drive loyalty and repeat purchases

MikMak's unique approach to omnichannel insights

MikMak’s platform is designed to help brands close the data gap by providing a 360-degree view of shopper behavior. Here’s how we do it:

1. Consolidate first-party data: MikMak integrates data from all touchpoints across social media, retail media, brand website, and more, giving brands a unified view of their shoppers’ journeys.
2. Real-time analytics & testing: Our platform provides real-time omnichannel insights into how media drives retailer-specific traffic and revenue, enabling brands to iterate and optimize campaigns on the fly 
3. Shoppable media integrations: By integrating with shoppable media partners, MikMak helps brands connect online engagement to offline purchases, closing the loop on the customer journey

Close the data gap with MikMak

The eCommerce landscape is evolving rapidly, and brands that fail to adopt data-driven strategies risk falling behind their competition. Acting now is critical.

In today’s competitive eCommerce market, closing the data gap is no longer optional; it’s essential. By consolidating data across all touchpoints, MikMak’s platform empowers brands with omnichannel insights to make smarter decisions, optimize marketing spend, and drive measurable results.

Don’t let fragmented data hold your brand back. Book a demo today and see how MikMak can help you close the data gap, unlock growth, and stay ahead of the competition.