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ecommerce

Unlock Holiday eCommerce Success with Beauty Insights from MikMak and Salsify

According to Grand View Research, the Cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.2 percent from 2023 to...

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grocery

Marketing Insights to Enhance Your Brand’s Back-to-School eCommerce Strategy

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

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company culture

Embracing Authenticity and Inclusion: Celebrating LGBTQ+ Representation with Materne North America’s Mark Anthony Edmonson and MikMak’s Rachel Tipograph

This past June, MikMak’s Diversity, Equity, and Inclusion (DEI) Committee organized a company-wide “Lunch & Learn” to celebrate LGBTQ+ Pride Month. As part of this event, Mark Anthony Edmonson,...

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digital marketing

How to Win Over Rugby World Cup Shoppers with Your eCommerce Marketing Plan

The fast-approaching 2023 Rugby World Cup (RWC) has historically been a massive sporting event. In the past, the event has reached up to 857 million people around the world. This year’s RWC sold...

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digital marketing

How Three Brands Thrived After Enabling MikMak Commerce in Their Paid Search Programs

According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...

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