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grocery

“Tricks” to “Treat” Your Candy Brand’s eCommerce Strategy for Halloween 2023

With spooky season upon us, it’s time for candy brands to gear up for Halloween festivities. According to Statista, consumers spent about $3.1 Billion on Halloween candy last year. To help keep...

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ecommerce

Unlock Holiday eCommerce Success with Beauty Insights from MikMak and Salsify

According to Grand View Research, the Cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.2 percent from 2023 to...

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grocery

Marketing Insights to Enhance Your Brand’s Back-to-School eCommerce Strategy

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

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company culture

Embracing Authenticity and Inclusion: Celebrating LGBTQ+ Representation with Materne North America’s Mark Anthony Edmonson and MikMak’s Rachel Tipograph

This past June, MikMak’s Diversity, Equity, and Inclusion (DEI) Committee organized a company-wide “Lunch & Learn” to celebrate LGBTQ+ Pride Month. As part of this event, Mark Anthony Edmonson,...

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digital marketing

How to Win Over Rugby World Cup Shoppers with Your eCommerce Marketing Plan

The fast-approaching 2023 Rugby World Cup (RWC) has historically been a massive sporting event. In the past, the event has reached up to 857 million people around the world. This year’s RWC sold...

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