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company culture

Embracing Authenticity and Inclusion: Celebrating LGBTQ+ Representation with Materne North America’s Mark Anthony Edmonson and MikMak’s Rachel Tipograph

This past June, MikMak’s Diversity, Equity, and Inclusion (DEI) Committee organized a company-wide “Lunch & Learn” to celebrate LGBTQ+ Pride Month. As part of this event, Mark Anthony Edmonson,...

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digital marketing

How to Win Over Rugby World Cup Shoppers with Your eCommerce Marketing Plan

The fast-approaching 2023 Rugby World Cup (RWC) has historically been a massive sporting event. In the past, the event has reached up to 857 million people around the world. This year’s RWC sold...

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digital marketing

How Three Brands Thrived After Enabling MikMak Commerce in Their Paid Search Programs

According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...

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digital marketing

Sun, Sand, and Self-Care: Leveraging the Summer Season for Personal Care eCommerce in Europe

With the sun shining and vacation time in full swing for many, since many schools are out of session, the summer season often brings forth a plethora of outdoor activities. The increased exposure...

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digital eCommerce strategy

How to Use QR Codes to Power Your Multichannel Marketing Strategy

QR codes are resurging. According to Statista, 89 million consumers used QR codes last year, which is 18 percent more than just two years prior. As QR codes become more popular, brands are using...

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