According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...
digital marketing
With the sun shining and vacation time in full swing for many, since many schools are out of session, the summer season often brings forth a plethora of outdoor activities. The increased exposure...
digital eCommerce strategy
QR codes are resurging. According to Statista, 89 million consumers used QR codes last year, which is 18 percent more than just two years prior. As QR codes become more popular, brands are using...
digital eCommerce strategy
Beauty eCommerce sales are soaring. According to eMarketer, Beauty eCommerce sales are expected to surpass $30 billion by 2026. The same report predicts Beauty eCommerce sales will make up nearly...
social commerce
Pinterest has long been a spark of inspiration for shoppers. In fact, a report from eMarketer indicates that Pinterest is on track to gain an additional 2.2 million to its existing user base of 445...