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eCommerce Marketing Insights Pinpoint Mother's Day Shopping Trends in France

Mother’s Day has long sparked huge sales figures in the U.S. Now, Mother’s Day shopping trends are growing rapidly globally, picking up steam in some European countries, including France.

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ecommerce

How Online Alcohol Shoppers Are Making Purchases So Far This Year

Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46...

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ecommerce

Self-Care Summer: How Shoppers Are Making Personal Care and Health & Wellness Purchases This Season

In the Northern Hemisphere, it’s that time of year when people begin wearing more sunscreen, spending more time outdoors, and engaging in more physical activities. MikMak recently looked at what...

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grocery

How Shoppers are Packing Their Summer Coolers in 2023

With the weather warming up in the Northern Hemisphere, shoppers are packing their coolers with snacks and drinks for outdoor activities. Now is an ideal time for Grocery and Alcohol brands to...

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ecommerce

eCommerce Insights for Brands Looking Engage DINKs (Dual Income, No Kids)

Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for  “Dual Income, No Kids." Couples in DINK households are typically perceived to have higher...

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