As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...
Healthy options are more widely available at major grocery stores than they once were. And it’s easy to see why; a Research and Markets Report estimates the global health and wellness foods market...
In many households this November, families and friends will gather around the dinner table and celebrate Thanksgiving with their favorite dishes. With Thanksgiving being one of the most...
As the holiday season ramps up, the window to sharpen your eCommerce marketing strategy is closing quickly. Cashing in on toy and game trends over the next few months can redefine your company’s...