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Brand x eComm Insights by MikMak

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“Zeroing in” on Target Shoppers with eCommerce Marketing Insights ecommerce

“Zeroing in” on Target Shoppers with eCommerce Marketing Insights

Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands...
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Appeal to Female-Identifying Shoppers With These eCommerce Insights ecommerce

Appeal to Female-Identifying Shoppers With These eCommerce Insights

Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer...
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Insights Show How Social Commerce Strategies Are Capturing Shoppers’ Attention ecommerce

Insights Show How Social Commerce Strategies Are Capturing Shoppers’ Attention

Social commerce is growing quickly, and it could funnel cash to eCommerce brands that use the right strategy. According to a Statista report, sales via social media platforms are forecast to streak...
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How to Thrive with Social Commerce in 2023 ft. MikMak, Salsify, and AB InBev ecommerce

How to Thrive with Social Commerce in 2023 ft. MikMak, Salsify, and AB InBev

Social commerce shows no signs of stopping, with Global sales through social media platforms climbing to $992B in 2022. That figure is estimated to hit $2.9 trillion by 2026.
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More Than Just Luck: St. Patrick's Day Alcohol eCommerce Insights ecommerce

More Than Just Luck: St. Patrick's Day Alcohol eCommerce Insights

More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage.
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