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multichannel marketing

How to Build Social Commerce Into Your eCommerce Marketing Strategy

 Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...

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ecommerce

How to Grow Your Brand via Product Adjacency this Valentine’s Day

February is right around the corner, and that means love is in the air. Brands are actively stocking the aisles of their shoppers’ favorite retailers both in stores and online with red and pink....

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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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Holiday Count Down

Countdown Bonus: Understanding Shopping Occasions with Amazon

With 2021 soon behind us, there’s so much brands can do to put themselves in the best position for 2022. This week, MikMak’s Holiday Countdown concludes with a bonus article featuring some of...

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ecommerce

Gaining Deeper Understanding of Consumers with Shopper Intelligence

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

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