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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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Holiday Count Down

Countdown Bonus: Understanding Shopping Occasions with Amazon

With 2021 soon behind us, there’s so much brands can do to put themselves in the best position for 2022. This week, MikMak’s Holiday Countdown concludes with a bonus article featuring some of...

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ecommerce

Gaining Deeper Understanding of Consumers with Shopper Intelligence

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

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Holiday Count Down

Counting down to the Holidays (ft. MikMak’s Sarah Lenahan)

After so many insightful interviews with industry experts and thought leaders this holiday season, we end our series with one of our very own experts to prepare brands for the new year. Sarah...

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customer experience

State of the Consumer: Black Friday, Cyber Monday and the Year Ahead

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

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