Historically, shopping in the beauty space has been known to be tactile. Trying on makeup and finding the right colors were important steps prior to making a purchase. Nevertheless, beauty brands...
Announcement
I’m beyond proud to announce that Irene Chang Britt is MikMak’s newest board director.
When I started building MikMak in 2014, never did I imagine we’d attract world class board members like Irene....
ecommerce
2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...
ecommerce
Over the past decade, particularly since the pandemic, consumers have become more health conscious in what they eat. In 2019, vegan meat sales grew 265 percent in an 8 week period. In a survey...
When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...