When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...
Rachel Tipograph and Anda Gansca—MikMak and Knotch—are at it again! Content and commerce strategies today require more agile production, tighter data alignment, and brand storytelling with a clear...
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Last year, record pet adoptions and home improvement projects took place as everyone “cocooned at home”. Brands that served this need had the fortunate challenge of rapidly scaling their supply...
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For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...
grocery
This year’s Easter celebration takes place as vaccines are rolled out across the nation. forty-two percent of consumers still plan to see fewer people than in the years before the pandemic....