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ecommerce

Unlocking the Omnichannel Consumer Journey for eCommerce Profitability

The acceleration of eGrocery popularized purchasing online and picking up in store, also known as “click and collect.” BCG’s July 2020 report shares that the average basket size for click and...

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ecommerce

3 eCommerce Strategies for Candy Brands this Valentine’s Day

Valentine’s Day is right around the corner, and according to the National Retail Federation (NRF), this year promises to be one of the biggest yet. For eCommerce, this is the first time the special...

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ecommerce

Danone’s Camille Lavenant on Agility and Active Listening in Global eCommerce

How do you build an eCommerce solution for a global company, especially when the needs and eCommerce maturity level for each country are different? In this episode of BRAVE COMMERCE, hosts Rachel...

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How Would These 3 Super Bowl Commercials Work for eCommerce?

For sports fans, the Super Bowl is one of the most anticipated events of the year. With 100 million people watching the game, it’s also one of the most exciting nights in the world of advertising....

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grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...

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