If you’re planning alcohol campaigns around specific events—whether it’s the Super Bowl, the election, or New Year’s—you need to know that different types of alcohol sell better during different...
ecommerce
In the fourth episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hoffstetter (President of Profitero) chat with Kraft Heinz’s Vice President of Global eCommerce,...
ecommerce
Years ago, the customer journey was more linear and consumer behavior somewhat predictable.
ecommerce
The global pandemic has accelerated eCommerce growth overnight. Where the industry thought eCommerce penetration would be in 2030, we're here today. Industry analysts believe that by the year 2022,...
multichannel marketing
In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...