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ecommerce

Paid Search Basics for eCommerce Marketers: How to Target the Right Audience

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

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ecommerce

How Brands Can Capitalize on the ‘New Year, New Me’ Mentality in 2021

The start of a new year tends to ring in a symbolic new beginning. 

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Reckitt Benckiser's Cynthia Chen on Preparing for an Omnichannel World

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grocery

How Hard Seltzers Are Transforming the Spirits Industry

Hard seltzers have been a rapidly growing trend in the spirits industry. 

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grocery

Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery

In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...

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