Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Years ago, the customer journey was more linear and consumer behavior somewhat predictable. 

The global pandemic has accelerated eCommerce growth overnight. Where the industry thought eCommerce penetration would be in 2030, we're here today. Industry analysts believe that by the year 2022,...

In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...

Regardless of industry, all eCommerce marketers are all aiming for one thing: figuring out how to target the right audience effectively.

The start of a new year tends to ring in a symbolic new beginning.