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Partnership Combines Industry-Leading eCommerce Analytics and Enablement Software with Invaluable Demographic Data to Unlock Omnichannel Consumer Insights in a Cookieless World
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
grocery
Mother’s Day is the fourth largest retail holiday in the US, exceeded only by back-to-school planning and winter celebrations. Last year, 86 percent of consumers celebrated the holiday, with 66...
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Historically, shopping in the beauty space has been known to be tactile. Trying on makeup and finding the right colors were important steps prior to making a purchase. Nevertheless, beauty brands...
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Announcement
I’m beyond proud to announce that Irene Chang Britt is MikMak’s newest board director. When I started building MikMak in 2014, never did I imagine we’d attract world class board members like Irene....
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ecommerce
2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...
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