In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.
multichannel marketing
A month into the pandemic, I revealed to our client Kimberley Gardiner, CMO at Mitsubishi North America, that I never owned a car in 33 years. It was embarrassing to admit this to Kimberley as my...
ecommerce
More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...
ecommerce
Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...