In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, 2020 will be anything but normal with shifts in consumer...
multichannel marketing
Now that Amazon has announced Prime Day will take place October 13th and 14th, Target has also announced its Deal Days to take place at the same time. That being the case, brands still have time to...
ecommerce
In a pre-pandemic world, Back to School is typically synonymous with families gearing up for more regular routines dictated by school, sports and fall activities. However, Back to School 2020 will...
ecommerce
In today’s fast-paced digital age, the roles and responsibilities of brand marketers are constantly changing. But this evolution is perhaps even more pronounced during times of uncertainty, which we...
digital marketing
The world of eCommerce moves fast and changes constantly. Since the pandemic, this sector is accelerating even more rapidly as many consumers have been forced indoors and many brick-and-mortar...