Your source for the best eCommerce insights for multichannel brands, presented by MikMak

When internet ads appeared online for the first time in the 1990s, the ad-buying process was similar to the hoops you’d have to jump through in order to buy an ad in a newspaper or magazine. 

This guest blog is written by Enoch Lam, Partnerships Manager, Programs: Shopping, from Pinterest. Currently, we are seeing an unprecedented change in the retail landscape, and eCommerce is becoming...

In the digital age, consumer packaged goods (CPG) companies face unique challenges. 

On one hand, the CPG sector is increasingly crowded, with more and more competitors coming to market regularly....

Earlier this year, leaders responded to the sudden changes brought on by a global pandemic. Now, racial inequality has reached a tipping point in the United States. People are looking to their...

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....