Your source for the best eCommerce insights for multichannel brands, presented by MikMak

It’s no secret that the key to running a successful multichannel brand is assembling a digital media team that optimizes your creative, and media targeting and your channels to move consumers...

The influencer landscape has become extremely oversaturated, and early adopters of “influencer fame” now have amassed such large audiences that genuine engagement for them no longer exists. Brands...

The uncertainty of COVID-19 necessitated sudden changes that few have experienced before at scale. Social distancing policies impacted every aspect of every industry, causing volatility in consumer...

Despite having a presence in the U.S. for only two years, TikTok has become ubiquitous on the internet and an increasingly important part of popular culture. With a stated mission to inspire...

You’ve made the right ad creative and your audience is watching it all the way through. I want this product, they think, just as your campaign had intended. Then they wonder: “Now where can I buy...