On April 23, CEOs Anda Gansca (Knotch) and Rachel Tipograph (MikMak) hosted the sixth installment of the Marketing Roundtable Series. This week’s discussion centered around how brands are creating...
ecommerce
Shopper marketing has emerged as one of the most effective ways not only to increase ROI, but also collect data and insights that come out of the shopping experience. These marketing strategies...
marketing teams
On April 16th, 2020, CEOs Rachel Tipograph (MikMak) and Anda Gansca (Knotch) hosted the fifth round of their Marketing Roundtable Series: “Adapting to the New Normal”. This roundtable featured...
grocery
The COVID-19 pandemic pushed consumers to buy their groceries online in order to practice self-isolation and social distancing. People who otherwise may never have considered online grocery shopping...
inventory management
A dead-end shopping experience is something that every marketer wants to avoid in their eCommerce strategy. Not only does it result in lost revenue, but it also wastes every digital dollar that...