A dead-end shopping experience is something that every marketer wants to avoid in their eCommerce strategy. Not only does it result in lost revenue, but it also wastes every digital dollar that...
marketing teams
On April 9th, 2020, CEOs Rachel Tipograph (MikMak) and Anda Gasca (Knotch) brought together industry leaders for the fourth installment of the Marketing Roundtable Series: “What’s Working and What’s...
ecommerce
Understanding consumer shopping preferences is more important now than ever before. With the increasing amount of digital noise, businesses are cutting right to the chase and targeting more niche...
marketing teams
The pandemic of COVID-19 has introduced an unprecedented level of uncertainty, and being able to move forward despite it is key. In the third round of the “Marketing Roundtable Series," Rachel...
multichannel marketing
As technology advances, there are now more ways than ever to buy products. When it comes to eCommerce, social selling, digital marketplaces, and physical storefronts, there are two types of avenues...