IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...
digital eCommerce strategy
As brands navigate an increasingly complex digital commerce landscape, real-time data, AI-driven insights, and evolving consumer behaviors are shaping the future. In MikMak’s recent Customer Connect...
omnichannel marketing
In today’s fast-paced retail eCommerce landscape, consumers expect seamless shopping experiences. But for brands, delivering on that expectation is easier said than done. Out-of-stock moments,...
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Alcohol
With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...
TikTok
As uncertainty looms over TikTok’s future in the U.S., marketers proactively strategize their next moves. The Supreme Court is set to hear ByteDance’s case on January 10, 2025, with a potential ban...