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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

MikMak
What Brands Need To Know for Prime Day 2025 Amazon

What Brands Need To Know for Prime Day 2025

Amazon Prime Day is quickly approaching, with the event projected to return in mid-July. Last year's Amazon Prime Day experienced record-breaking sales, and brands are already preparing for another...
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How Construction, Oil, & Energy Brands Can Compete with Private Label Using Where to Buy where to buy

How Construction, Oil, & Energy Brands Can Compete with Private Label Using Where to Buy

eCommerce for industrial goods is growing fast, creating a digital expectation in all related sectors, like Construction, Oil, and Energy. In fact, the global digital Oil and Gas market is projected...
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How Agencies Use Audience Segmentation to Increase ROAS digital marketing

How Agencies Use Audience Segmentation to Increase ROAS

In today’s fast-paced digital media landscape, agencies representing multichannel consumer brands are facing new and complex challenges. As media budgets tighten, privacy controls increase, and...
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Why Construction, Oil, & Energy Brands Struggle with Direct-to-Consumer Sales (& How to Fix It) where to buy

Why Construction, Oil, & Energy Brands Struggle with Direct-to-Consumer Sales (& How to Fix It)

Many Construction, Oil & Energy brands have traditionally leaned on dealer networks, third-party distributors, or B2B channels to move product. But there's a major opportunity hiding in plain sight:...
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How Will Tariffs Affect My Brand? Stay Profitable in Economic Uncertainty data

How Will Tariffs Affect My Brand? Stay Profitable in Economic Uncertainty

The impact of tariffs on eCommerce is no longer a distant concern, or a waiting game that brands have to play. With some looming and others currently imposed, brands need to work quickly to...
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