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Commerce Insights by MikMak

Trends, insights, and ideas shaping what’s next in commerce.

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5 Halloween Shopper Trends Candy Brands Need to Know For 2025 grocery

5 Halloween Shopper Trends Candy Brands Need to Know For 2025

By Tony Sloan | grocery, consumer preference data, Food and Beverage, candy, Halloween, confectionery
Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
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What’s Been Happening in Commerce in 2025 data

What’s Been Happening in Commerce in 2025

By Tony Sloan | data, AI, tariffs
In MikMak’s recent State of the Union video, Founder and CEO, Rachel Tipograph reflects on a complex and unpredictable first half of 2025. Across industries such as Beauty, Alcohol, Home Improvement,...
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Holiday Shoppable Media: 6 Tactics That Convert Holiday Season

Holiday Shoppable Media: 6 Tactics That Convert

By Johanna Toiviainen | Holiday Season, shoppable media
For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...
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Five Shoppable Influencer Tactics That Drive ROI shoppable media

Five Shoppable Influencer Tactics That Drive ROI

By Johanna Toiviainen | shoppable media, shoppable influencer content, shoppable links
Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...
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How Top Brands Solve Their Biggest Commerce Challenges ecommerce

How Top Brands Solve Their Biggest Commerce Challenges

By Marni Edelhart | ecommerce, consumer preference data
The commerce landscape is evolving faster than ever, and brands that adapt thrive. But how? We spoke with senior executives at leading brands to uncover the strategies they’re using to overcome...
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