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consumer electronics

Accelerating eCommerce for Electronics Brands: Lessons from Lenovo, Bose, Dell, and Best Buy

The Consumer Electronics industry is set for remarkable eCommerce growth, with forecasts projecting an increase of $16.1 billion U.S. dollars (+20.26 percent) between 2024 and 2029.This surge...

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Alcohol

Kicking Off Summer with Cinco De Mayo: eCommerce Alcohol Trends Your Brand Needs to Know

Cinco de Mayo is one of the largest drinking occasions of the year in the United States. Reports from IWSR suggest that Americans consume 126 million liters of tequila alone on Cinco de Mayo. For...

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grocery

Sipping Success: How Non-Alcoholic Beverage Brands Can Improve Marketing Effectiveness

According to eMarketer, digital Grocery sales will account for 19 percent of all US eCommerce sales in 2026, becoming the largest eCommerce category. To dive even further, research from Statista,...

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Beauty

Preparing for Mother’s Day Marketing in the UK: Insights for Multichannel Brands

Mother’s Day sales in the UK have surged in the last few years. Last year, retail sales jumped by 5.1 percent in March, compared to a 3.1 percent increase in March 2022. That uptick in sales is...

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digital eCommerce strategy

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

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