*Since this blog was published, Amazon has confirmed that Prime Day dates for 2024 are on July 16th & 17th. With July right around the corner, now is the time for brands to prep for Amazon Prime Day

A study by PwC found that 73 percent of consumers prioritize their experience above all other factors when choosing where to buy. In today's dynamic marketplace, how consumers shop has undergone...

According to an analysis by Finder, Father’s Day is observed in 111 countries globally. Like Mother’s Day and Valentine’s Day, Father’s Day is a major occasion for driving sales and ranks among the...

Nowadays, people use the internet for all sorts of inspiration, especially when it comes to cooking. In fact, a poll from the Daily Press reported that 97 percent of internet users have tried a...
56 percent of shoppers visit brand websites as one of the top 5 places for pre-purchase research, gathering information about products they consider buying. However, many brands only showcase their...