Despite ongoing regulatory uncertainty, TikTok is experiencing a significant surge in advertising traffic from major brands. In a recent Bloomberg interview, MikMak Founder and CEO, Rachel...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
omnichannel marketing
In today's hyper-competitive eCommerce landscape, data is the key to unlocking growth and beating the competition. However, many brands experience fragmented data, left unable to fully understand...
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pet care
Online sales of Pet Care products are continuing to grow. According to Statista, eCommerce revenue in the U.S. Pet Supplies market is projected to reach $27.51 billion in 2025, up from $22.53...
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social platforms
The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...
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ecommerce
IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...
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