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digital eCommerce strategy

Dusting Off Your Marketing Strategy: How Home Care Brands Can Convert Spring Cleaning Shoppers

As the flowers bloom and the winter cobwebs clear in the Northern Hemisphere, it's time to brush up on a shining opportunity for eCommerce Home Care brands: Spring Cleaning! With 74 percent of...

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social platforms

Eye-Popping YouTube Ads: Insights Reveal What’s Grabbing YouTube Shoppers’ Attention

The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...

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product discovery

The French Winter Sales: eCommerce Insights to Boost Your Brand’s Occasion-Based Marketing and Discounts

In France, brands and retailers are gearing up for the annual Winter Sales or ‘Soldes d’Hiver’, starting this year on the 10th of January and ending on the 6th of February in the majority of French...

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Alcohol

What Alcohol Brands Can Expect for the NFL Playoffs and Super Bowl LVIII

While we’ve already shared our preliminary insights to help brands prepare for Super Bowl LVIII, a lot more is clear now. With the participating teams in the NFL playoffs now decided, brands can...

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ecommerce

Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy

Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...

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