eCommerce for industrial goods is growing fast, creating a digital expectation in all related sectors, like Construction, Oil, and Energy. In fact, the global digital Oil and Gas market is projected...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
digital marketing
In today’s fast-paced digital media landscape, agencies representing multichannel consumer brands are facing new and complex challenges. As media budgets tighten, privacy controls increase, and...
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where to buy
Many Construction, Oil & Energy brands have traditionally leaned on dealer networks, third-party distributors, or B2B channels to move product. But there's a major opportunity hiding in plain sight:...
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data
The impact of tariffs on eCommerce is no longer a distant concern, or a waiting game that brands have to play. With some looming and others currently imposed, brands need to work quickly to...
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social commerce
Despite ongoing regulatory uncertainty, TikTok is experiencing a significant surge in advertising traffic from major brands. In a recent Bloomberg interview, MikMak Founder and CEO, Rachel...
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