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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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Eye-Popping YouTube Ads: Insights Reveal What’s Grabbing YouTube Shoppers’ Attention social platforms

Eye-Popping YouTube Ads: Insights Reveal What’s Grabbing YouTube Shoppers’ Attention

The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...
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Breaking Down Silos: How IT and eCommerce Innovation Drive Business Growth Together ecommerce

Breaking Down Silos: How IT and eCommerce Innovation Drive Business Growth Together

IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...
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How Garrison Brothers Utilize eCommerce Data to Drive Retail Success digital eCommerce strategy

How Garrison Brothers Utilize eCommerce Data to Drive Retail Success

As brands navigate an increasingly complex digital commerce landscape, real-time data, AI-driven insights, and evolving consumer behaviors are shaping the future. In MikMak’s recent Customer Connect...
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How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025 omnichannel marketing

How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025

In today’s fast-paced retail eCommerce landscape, consumers expect seamless shopping experiences. But for brands, delivering on that expectation is easier said than done. Out-of-stock moments,...
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Evolving Alcohol Consumer Preferences from Super Bowl LIX Alcohol

Evolving Alcohol Consumer Preferences from Super Bowl LIX

With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...
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