The best eCommerce insights for multichannel brands, presented by MikMak

MikMak Blog eComm Insights
Beauty

Preparing for Mother’s Day Marketing in the UK: Insights for Multichannel Brands

Mother’s Day sales in the UK have surged in the last few years. Last year, retail sales jumped by 5.1 percent in March, compared to a 3.1 percent increase in March 2022. That uptick in sales is...

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digital eCommerce strategy

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

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digital eCommerce strategy

Dusting Off Your Marketing Strategy: How Home Care Brands Can Convert Spring Cleaning Shoppers

As the flowers bloom and the winter cobwebs clear in the Northern Hemisphere, it's time to brush up on a shining opportunity for eCommerce Home Care brands: Spring Cleaning! With 74 percent of...

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product discovery

The French Winter Sales: eCommerce Insights to Boost Your Brand’s Occasion-Based Marketing and Discounts

In France, brands and retailers are gearing up for the annual Winter Sales or ‘Soldes d’Hiver’, starting this year on the 10th of January and ending on the 6th of February in the majority of French...

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Alcohol

What Alcohol Brands Can Expect for the NFL Playoffs and Super Bowl LVIII

While we’ve already shared our preliminary insights to help brands prepare for Super Bowl LVIII, a lot more is clear now. With the participating teams in the NFL playoffs now decided, brands can...

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