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Analyzing Consumer Behavior to Improve Alcohol Marketing Effectiveness in Europe

In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...

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grocery

Preliminary Insights for Alcohol and Grocery Brands to Market Effectively for Super Bowl LVIII

While it may be a little early to predict what teams will be playing in Super Bowl LVIII, one thing is clear: people will undoubtedly be eating and drinking for the annual league championship of...

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Alcohol

Sip and Shop: Wine eCommerce Insights for France's 'Foires aux Vins’

The ‘Foires aux vins’ wine fairs in France are a yearly celebrated tradition promoting the nation’s rich winemaking heritage. It’s an excellent opportunity to discover France’s finest wines and...

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consumer preference data

Cheers to Summer: Uncovering the Top Alcohol Shopping and eCommerce Trends in Europe

In Europe, the Alcohol market is thriving, including beer, wine, and spirits; segmented by packaging (glass bottles, tin, plastic bottles, etc.) and retailers. Revenue in the Alcohol Industry in...

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ecommerce

How Online Alcohol Shoppers Are Making Purchases So Far This Year

Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46...

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