Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Did you know that an estimated 66 percent of U.S. households own a pet? And those owners are absolutely dropping money on their pets to get the best Pet Care products. A Forbes Advisor survey of...

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...

The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending...