As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
ecommerce
Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...
consumer preference data
As the holiday season ramps up, the window to sharpen your eCommerce marketing strategy is closing quickly. Cashing in on toy and game trends over the next few months can redefine your company’s...
grocery
This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from...
grocery
Groceryshop 2022 took place September 19 - 22 and welcomed its largest ever audience of brand leaders, excited to be back in person and ready to learn from and alongside one another.
The MikMak...