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ecommerce

How Brands Can Celebrate and Reach Hispanic Shoppers during National Hispanic Heritage Month and Beyond

We are about halfway through National Hispanic Heritage Month, which extends through October 15th. Aligning with this celebratory time, we took a closer look at one of eCommerce’s fastest-growing...

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grocery

eCommerce “Tricks and Treats” for Candy Brands this Halloween

Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.

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ecommerce

How Demographic Data Can Guide Brands on Reaching Baby Boomer Consumers

Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the...

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grocery

Pandemic in Progress: Invention, Innovation, and Harnessing the Unexpected Magic of Momentum

Last week at ​The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry...

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ecommerce

Key Learnings from 2022’s Retailer Driven Shopping Occasions

This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...

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