Your source for the best eCommerce insights for multichannel brands, presented by MikMak

You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations....

Spring has sprung. That means Easter is coming. Last year, with vaccinations just rolling out, most people spent their Easter celebrations socially distanced or indoors. The NRF estimates that 80...

All shoppers have their favorite brands, and it’s a grocery brand’s dream to become a staple in the pantry or a part of tried and true recipes in the kitchen. So with countless options at the store...

The luckiest holiday of the year is underway, and over half of Americans plan to celebrate this year. Everyone has their go to brands for St. Patrick’s Day. Guinness, Bailey’s, and Jameson are just...

Omnichannel is no longer just a buzzword in eCommerce. It’s the standard. But how are some of the leading brands thinking about this in their everyday strategy?

During the 4A Decisions Webinar,...