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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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ecommerce

Putting Data to Use: How to Close the Gap Between Insights, Actions, and Results

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

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ecommerce

How Allergy Brands Can Compete in eCommerce This Allergy Season

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...

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grocery

Kicking Off the Summer With Cinco de Mayo

For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...

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grocery

3 Easter Trends to Find for Grocery and Toys

This year’s Easter celebration takes place as vaccines are rolled out across the nation. forty-two percent of consumers still plan to see fewer people than in the years before the pandemic....

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