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Brand x eComm Insights by MikMak

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MikMak

Tag : digital eCommerce strategy (12)

Preparing for Retailer Driven Shopping Occasions in 2021 ecommerce

Preparing for Retailer Driven Shopping Occasions in 2021

It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and...
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Baby and Vitamin Trends with Reckitt's GM of US Nutrition Amardeep Kahlon ecommerce

Baby and Vitamin Trends with Reckitt's GM of US Nutrition Amardeep Kahlon

Baby brands and vitamin brands have a lot in common. On this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hofstetter (President of Profitero) sit down with...
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Petco CMO Tariq Hassan on Keeping Up with Changing Consumer Trends in eComm ecommerce

Petco CMO Tariq Hassan on Keeping Up with Changing Consumer Trends in eComm

eCommerce adoption and pet adoptions skyrocketed during the pandemic, resulting in 35 percent of pet-owning households adding a pet during this period. This created a happy challenge for retailers...
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How to Leverage eCommerce for Vegan and Plant-Based Foods ecommerce

How to Leverage eCommerce for Vegan and Plant-Based Foods

Over the past decade, particularly since the pandemic, consumers have become more health conscious in what they eat. In 2019, vegan meat sales grew 265 percent in an 8 week period. In a survey...
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Kicking Off the Summer With Cinco de Mayo grocery

Kicking Off the Summer With Cinco de Mayo

For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...
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